The first lecture of Marketing Mangement
School of Business Bogor Agricultural University (SB-IPB)
Before the lecture would begin, I was guessing that this lecture
would be bored like the usual lecture which the lecturer was standing infront
of class presentating the lecture to all of the students and the students just
keep slient on their chair listening to the presentation. What a boring day I
thought previously. But I was shocked that my first lecture of Marketing
Mangement was not boring. Two ways of
communication was implemented by the lecture and the student making this class
more interesting. My lecturer in this first lecture of Marketing Mangement
Prof. Ujang, started the class with easy useful jokes that made me enjoyed this
class.
For me this first lecture was very importent for me, because the
knowledge about marketing was useful in our life. This first lecture was
memorable for me because I could understand what the marketing meaning was with
other prepection. My lecturer started to ask to all students about one word related
to marketing and he wanted that there was no body answered with the same word. The
answers were various among the student. They were sales, profit, advertisment,
communication, strategy, money, negociation, product, production, consumer
satisfaction, repeat order, creativity, transaction, brand, consumer loyality,
persuasion, lobbying, target, market, and calculation. From these all answers,
I could get the point that marketing is the way to persuade people to accept
what I offer.
This lecture
was conducted in Friday, 15 January 2016. From this lecture I got 3 key successful
marketing that are, how to choose the right market segment, how to make the
differentiation product to compete the competitors, and how is the strategy that
should we take if there is a consumer wants the cheapper price. That’s all what
can I share about my experience in the first lecture of Marketing Mangement.
Sabilil Hakimi
Amizuar
Graduate Student of Master Program in Management
Graduate School of Business (www.mb.ipb.ac.id)
Bogor Agriculture University (www.ipb.ac.id)
Graduate Student of Master Program in Management
Graduate School of Business (www.mb.ipb.ac.id)
Bogor Agriculture University (www.ipb.ac.id)
MARKETING CLASS
Lecturer
Prof. Dr. Ir. Ujang Sumarwan, M.Sc.
(www.ujansumarwan.blog.mb.ipb.ac.id,
www.sumarwan.staff.ipb.ac.id,
sumarwan@mb.ipb.ac.id)
Dr. Ir. Hartoyo, M.Sc.
Dr. Ir. Dodik Nur Rachmat, M.Sc.F.
Dr. Kirbandoko, M.S.M.
Dr. Ir. Mukhammad Najib, M.M.
Dr. Ir. Hartoyo, M.Sc.
Dr. Ir. Dodik Nur Rachmat, M.Sc.F.
Dr. Kirbandoko, M.S.M.
Dr. Ir. Mukhammad Najib, M.M.
Text Book
Ujang Sumarwan (editor). 2015. Pemasaran Strategic:
Perspektif Perlilaku Konsumen dan Marketing Plan. IPB Press.
Sumarwan
Ujang; Agus Djunaedi;
Aviliani; H.C Royke; Jusuf Agus Sayono; Rico R Budidarmo; Sofyan Rambe. (Strategic
Marketing: Strategy for Corporate Growth and Share Holder Value).-Pemasaran
Strategik: Strategi Untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi
Pemegang Saham . Published byInti Prima, Februari 2009, ISBN 979-450-451-3
Sumarwan, U., Achmad Fachrodji., Adman Nursal.,
Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono.,
Zeffry Alamsyah. 1st Printing. 2011. Marketing Strategic: Value
Based Marketing and Marketing Metrics. Pemasaran Strategik: Persfektif
Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.
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