Notes for The First Marketing Class

The first lecture of Marketing Mangement

School of Business Bogor Agricultural University (SB-IPB)

Before the lecture would begin, I was guessing that this lecture would be bored like the usual lecture which the lecturer was standing infront of class presentating the lecture to all of the students and the students just keep slient on their chair listening to the presentation. What a boring day I thought previously. But I was shocked that my first lecture of Marketing Mangement was not boring.  Two ways of communication was implemented by the lecture and the student making this class more interesting. My lecturer in this first lecture of Marketing Mangement Prof. Ujang, started the class with easy useful jokes that made me enjoyed this class.

For me this first lecture was very importent for me, because the knowledge about marketing was useful in our life. This first lecture was memorable for me because I could understand what the marketing meaning was with other prepection. My lecturer started to ask to all students about one word related to marketing and he wanted that there was no body answered with the same word. The answers were various among the student. They were sales, profit, advertisment, communication, strategy, money, negociation, product, production, consumer satisfaction, repeat order, creativity, transaction, brand, consumer loyality, persuasion, lobbying, target, market, and calculation. From these all answers, I could get the point that marketing is the way to persuade people to accept what I offer.

 

This lecture was conducted in Friday, 15 January 2016. From this lecture I got 3 key successful marketing that are, how to choose the right market segment, how to make the differentiation product to compete the competitors, and how is the strategy that should we take if there is a consumer wants the cheapper price. That’s all what can I share about my experience in the first lecture of Marketing Mangement.   

Sabilil Hakimi Amizuar
Graduate Student of Master Program in Management
Graduate School of Business (www.mb.ipb.ac.id)
Bogor Agriculture University (www.ipb.ac.id)

MARKETING CLASS
Lecturer
Prof. Dr. Ir. Ujang Sumarwan, M.Sc.

(www.ujansumarwan.blog.mb.ipb.ac.id, www.sumarwan.staff.ipb.ac.id, sumarwan@mb.ipb.ac.id)
Dr. Ir. Hartoyo, M.Sc.
Dr. Ir. Dodik Nur Rachmat, M.Sc.F.
Dr. Kirbandoko, M.S.M.
Dr. Ir. Mukhammad Najib, M.M.

Text Book

Ujang Sumarwan (editor). 2015. Pemasaran Strategic: Perspektif Perlilaku Konsumen dan Marketing Plan. IPB Press.

 

Sumarwan Ujang; Agus Djunaedi; Aviliani; H.C Royke; Jusuf Agus Sayono; Rico R Budidarmo; Sofyan Rambe. (Strategic Marketing: Strategy for Corporate Growth and Share Holder Value).-Pemasaran Strategik: Strategi Untuk Pertumbuhan Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham . Published byInti Prima, Februari 2009, ISBN 979-450-451-3

 

Sumarwan, U., Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal., Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 1^st Printing. 2011. Marketing Strategic: Value Based Marketing and Marketing Metrics. Pemasaran Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja. Bogor, IPB Press.